Author Archives: Ruth

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Was man noch wissen sollte Textiler Sonnenschutz und Ultraviolet Protection Factor (UPF) Der UPF ist ein “Lichtschutzfaktor für Textilien”, vergleichbar mit dem LSF. Vor allem bei Kinder- und Sportbekleidung wird immer häufiger ein UPF ermittelt und deklariert. Derzeit existieren verschiedene … Continue reading

The Skin Cancer Foundation – Breakthrough Melanoma Drug Approved— First in a New Class of “Targeted” Treatments | melanoma

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 The US Food and Drug Administration (FDA) has approved a new drug — the first of its kind — for the treatment of inoperable or advanced metastatic (spreading) melanoma. Melanoma is the deadliest form of skin cancer. The drug, called Zelboraf, was found to delay disease progression and extend life significantly.

“For patients with advanced melanoma, Zelboraf means hope — extending life for months, and in some cases, years,” said Rex Amonette, MD, Senior Vice President of The Skin Cancer Foundation. “Zelboraf represents yet another significant recent medical advancement in the fight against this disease, which claims 8,700 American lives each year.”

Zelboraf (a.k.a. vemurafenib, or PLX 4032) is the first targeted genetic therapy for melanoma approved to date. It is approved for patients whose tumors harbor a mutation (defect) in the BRAF V600E gene, which is present in about 40-60 percent of melanomas. By inhibiting the defective BRAF gene, Zelboraf slows or halts the uncontrolled (cancerous) cell growth associated with the gene mutation.

In an early clinical trial, Zelboraf was successful in shrinking the tumors of 81 percent of patients who had the mutation, the greatest response rate a melanoma drug has ever had. In more recent trials of melanoma patients, all of whom had the mutated gene, those who received Zelboraf were 56 percent less likely to die in the study period than those who received standard chemotherapy. Average overall survival for patients receiving Zelboraf could not be determined because so many patients remained alive; in contrast, average survival for patients on chemotherapy was only 7.9 months. Patients on Zelboraf were also 74 percent less likely to see their disease advance compared with patients on chemotherapy.

Along with Zelboraf, the FDA approved the cobas 4800 BRAF V600 Mutation Test, which determines if a patient has the BRAF mutation and is eligible for the treatment. Zelboraf is taken orally, and the prescribed dose is 960 mg twice a day. The drug is marketed by Roche’s Genentech, and will be available within two weeks.

via The Skin Cancer Foundation – Breakthrough Melanoma Drug Approved— First in a New Class of “Targeted” Treatments | melanoma.

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How to Watch for Signs of Skin Cancer – WSJ.com. From the Wall Street Journal. October 31 2011.  Patricia Landsberg, always a sun worshipper, embraced outdoor living when she moved to Bradenton, Fla., 22 years ago: a waterfront home, boating, … Continue reading

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The Press Association: Skin cancer study in gene discovery.

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Do you luv Pinterest as much as we do?   If you have a Pinterest Page you can join us there too, and follow our Pinterest posts,  great pinning providing loads of info, photos and websites posts for your followers … Continue reading

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This is an adorable new rhyming storybook from SKCIN a National skin cancer charity in the UK, Skcin is dedicated to raising awareness of the dangers of over-exposure to UV in a bid to combat the UK’s most common cancer … Continue reading

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American Academy of Dermatology AAD Sun Protection Buyers Guide Wuhuu!! SunTrooper® UPF50+ Swimwear is now officially listed as a Sun Protection Clothing Resource in the American Academy of Dermatology AAD Sun Protection Buyers Guide. Check out their website for a … Continue reading

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*NEW 2012*  Collection is in our on-line store Bubble UV50+ Swimwear rash shirt and boardie short   The exciting  new 2012 collections  for boys and girls SunTrooper® UV50+ Swimwear are now available in our on-line store Juicy Fruit UV50+ Swimwear … Continue reading

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SunTrooper® UV50 Swimwear Video showing the 2011 range   We have a new Youtube Channel where we have a selection of really good videos from sun protection related companies, together with our own set of promotional videos showing you some … Continue reading

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SunTrooper® Nomination for: Business Mum Award 2012 Today I received notification that my business SunTrooper UV50 Swimwear has been accepted and nominated for “The Business Mum Awards for businesses 2012″.  I am really thrilled to be nominated for this recognition, … Continue reading