The Skin Cancer Foundation – Breakthrough Melanoma Drug Approved— First in a New Class of “Targeted” Treatments | melanoma

 The US Food and Drug Administration (FDA) has approved a new drug — the first of its kind — for the treatment of inoperable or advanced metastatic (spreading) melanoma. Melanoma is the deadliest form of skin cancer. The drug, called Zelboraf, was found to delay disease progression and extend life significantly.

“For patients with advanced melanoma, Zelboraf means hope — extending life for months, and in some cases, years,” said Rex Amonette, MD, Senior Vice President of The Skin Cancer Foundation. “Zelboraf represents yet another significant recent medical advancement in the fight against this disease, which claims 8,700 American lives each year.”

Zelboraf (a.k.a. vemurafenib, or PLX 4032) is the first targeted genetic therapy for melanoma approved to date. It is approved for patients whose tumors harbor a mutation (defect) in the BRAF V600E gene, which is present in about 40-60 percent of melanomas. By inhibiting the defective BRAF gene, Zelboraf slows or halts the uncontrolled (cancerous) cell growth associated with the gene mutation.

In an early clinical trial, Zelboraf was successful in shrinking the tumors of 81 percent of patients who had the mutation, the greatest response rate a melanoma drug has ever had. In more recent trials of melanoma patients, all of whom had the mutated gene, those who received Zelboraf were 56 percent less likely to die in the study period than those who received standard chemotherapy. Average overall survival for patients receiving Zelboraf could not be determined because so many patients remained alive; in contrast, average survival for patients on chemotherapy was only 7.9 months. Patients on Zelboraf were also 74 percent less likely to see their disease advance compared with patients on chemotherapy.

Along with Zelboraf, the FDA approved the cobas 4800 BRAF V600 Mutation Test, which determines if a patient has the BRAF mutation and is eligible for the treatment. Zelboraf is taken orally, and the prescribed dose is 960 mg twice a day. The drug is marketed by Roche’s Genentech, and will be available within two weeks.

via The Skin Cancer Foundation – Breakthrough Melanoma Drug Approved— First in a New Class of “Targeted” Treatments | melanoma.


How to Watch for Signs of Skin Cancer – From the Wall Street Journal. October 31 2011.  Patricia Landsberg, always a sun worshipper, embraced outdoor living when she moved to Bradenton, Fla., 22 years ago: a waterfront home, boating, golfing and days at the beach.

Now 72, and still working as a real-estate agent, she was preparing for a Botox injection last summer when her dermatologist, Susan Weinkle, noticed a bump under her left eyebrow. A biopsy showed it was a basal cell carcinoma, the most common form of skin cancer—and the second one the doctor had to remove from Ms. Landsberg’s face in five years.

For a growing number of patients 50 and older, those decades of baking in the sun are coming back to haunt them: One in five Americans will develop some kind of skin cancer over the course of a lifetime, according to the Skin Cancer Foundation. Fortunately even the deadliest form, melanoma, can be cured with early detection and proper treatment, but it’s crucial to keep an eye out for any changes in the skin that could signal a malignancy.


Read here for more on this story.


The Press Association: Skin cancer study in gene discovery.


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Hautkrebsrisiko: Jedes fünft Kind hatte schon einen Sonnenbrand – SPIEGEL ONLINE.

Sonnenbrand: Jedes fünfte Kindergartenkind hat ein erhöhtes Hautkrebsrisiko

Kinder beim Spielen in der Sonne: Neben Cremes und Kleidung helfen auch Mützen, einen Sonnenbrand zu verhindernZur Großansicht


Kinder beim Spielen in der Sonne: Neben Cremes und Kleidung helfen auch Mützen, einen Sonnenbrand zu verhindern

Jedes fünfte Kind im Kindergartenalter hatte schon mal einen Sonnenbrand. Das zeigt eine aktuelle Umfrage der Hautkrebsstiftung. Viele Eltern unterschätzen offenbar die Gefahr der UV-Strahlen. Denn mit jedem Sonnenbrand steigt das Hautkrebsrisiko.

Berlin – Eltern sind häufig zu sorglos. Das ist zumindest das Ergebnis einer aktuellen Umfrage unter 3400 Eltern der Hautkrebsstiftung, deren Ergebnisse am Donnerstag veröffentlicht wurden. Demnach hatte jedes fünfte Kind im Kindergartenalter bereits einen Sonnenbrand – und besitzt damit ein erhöhtes Hautkrebsrisiko. Der Vorsitzende der Stiftung, Eggert Stockfleth, warnte, Hautkrebs werde “fast zu einer Epidemie”. Rund 220.000 Neuerkrankungen diagnostizieren Hautärzte demnach jährlich.

Stockfleth sagte, viele Sonnenbrände vor allem in der Kindheit erhöhten das Risiko, später an Hautkrebs zu erkranken: “Kinderhaut ist besonders gefährdet. Diese Haut ist noch sehr sensibel und verfügt nicht über natürliche Mechanismen, sich vor UV-Strahlung zu schützen.” Doch Eltern seien oft viel zu sorglos. In der Umfrage gaben nur 14 Prozent der Eltern an, ihren Kindern Mützen zum Spielen im Freien mitzugeben. Lediglich jedes fünfte Elternteil achte aktiv darauf, dass sein Kind sonnenschützende Kleidung trägt.

Jeder Mensch führt ein lebenslanges Sonnenkonto

Damit steigt das Risiko für den sogenannten hellen Hautkrebs: Jeder Mensch führe ein lebenslanges Sonnenkonto, erläuterte Stockfleth. “Auf ihr Sonnenkonto zahlen sie ein, können aber nie wieder etwas abheben.” So entwickele sich über die Jahre der noch sehr unbekannte helle Hautkrebs. Obwohl 200.000 Patienten jährlich den hellen Hautkrebs bekämen, seien selbst manchen Ärzten nur die dunklen, bösartigen Tumore des schwarzen Hautkrebses bekannt.

Die Stiftung und die Deutsche Krebsgesellschaft starteten am Donnerstag deshalb eine Präventionskampagne anlässlich des Europäischen Tags des hellen Hautkrebses. Unter dem Motto “Lass dich nicht rösten” sollen bundesweit Infostände aufgebaut werden. Material bei Hautärzten in bundesweit 100 Städten soll darüber aufklären, wie schädlich sich der sorglose Umgang mit der Sonne auswirken kann. Damit wollen sie auch auf kostenlose Hautkrebs-Screenings im Zweijahresrhythmus hinweisen, die bisher 22 Millionen Deutsche wahrnahmen. Experten wollen zudem in den kommenden Monaten Hunderte Kindergärten besuchen und Eltern und Erziehern Tipps zum Sonnenschutz geben.

Lesen Sie weiter Hautkrebsrisiko: Jedes fünft Kind hatte schon einen Sonnenbrand – SPIEGEL ONLINE.


This is an adorable new rhyming storybook from SKCIN a National skin cancer charity in the UK, Skcin is dedicated to raising awareness of the dangers of over-exposure to UV in a bid to combat the UK’s most common cancer and save lives.

This is their latest initiative to be aimed at educating children, it is so engaging and tells a delightful story about a mum and her young son, and her gentle words of advice to teach her son about the all important sun-safety 5 S’s and why they are so important.  The story reminds me of a  well known, popular uk children’s rhyming tv series, which I am struggling to remember the name of, but was hugely successful in the uk years ago, as it is written in a similar rhyming style .  We absolutely love this new book and think it will quickly become very popular.


American Academy of Dermatology AAD Sun Protection Buyers Guide

Wuhuu!! SunTrooper® UPF50+ Swimwear is now officially listed as a Sun Protection Clothing Resource in the American Academy of Dermatology AAD Sun Protection Buyers Guide.

Check out their website for a fantastic amount of great information related to sun safety and how best to protect your skin and your families and live life to the full!!


*NEW 2012*  Collection is in our on-line store

Bubble UV50+ Swimwear rash shirt and boardie short  

The exciting  new 2012 collections  for boys and girls SunTrooper® UV50+ Swimwear are now available in our on-line store

Juicy Fruit UV50+ Swimwear rash shirt and boardie short Come and take a look at our gorgeous new styles in fab exciting fashion colours, lush green, gorgeous purple, and candyfloss pink, teamed together with our fun new patterns like Juicy Fruit, Bubble and a beautiful Mosaic in Mediterranean blues and beige’s.



Mosaic UV50+ Swimwear rash shirt and boardie short

All available in a full range of sizes starting from age 1, up through to age 16, we offer a wide range of the latest fashionable swimwear colours, combined with fun patterns in many sizes, there is sure to be something to suit all styles and tastes.  All our fabrics are the highest quality Italian certified UV50+ Swimwear nylon lycra.


SunTrooper® UV50 Swimwear Video

showing the 2011 range


We have a new Youtube Channel where we have a selection of really good videos from sun protection related companies, together with our own set of promotional videos showing you some of the best selling Swimwear you can buy from our on-line webshop.

This is our first promotion video and we have chosen some lovely latin style music for a real holiday feeling, so get ready for those next holidays and come and take a look at some super fun, lively UPF sun protection swimwear for your children.

About SunTrooper®

Dermatologists and other skin cancer experts say that sun protection should begin as soon as a baby is born, and strongly  recommend that great caution should be taken with babies and toddlers in direct exposure to sun light,  always search for places with plenty of shade, and stay out of the mid-day sun, wearing quality Sun Protective Clothing like Sun Trooper® UPF 50+ garments in combination with applying Sun Cream SPF 30 to all exposed skin, will provide your child with the safest skin care possible.




SunTrooper® Nomination for:

Business Mum Award 2012

Today I received notification that my business SunTrooper UV50 Swimwear has been accepted and nominated for “The Business Mum Awards for businesses 2012”.  I am really thrilled to be nominated for this recognition, and that my business fulfills the necessary criteria to be accepted into the Awards, now I have to wait to see if my nomination goes on to the next stage.  Fingers crossed!!

The Business Mum Award Mums Club was set up in 2008, by Jane Hopkins MBE, MumsClub  actively supports its community by a support network of mums in business, the ‘mumpreneurs’ provide essential recognition not only for women in business but for those parents who juggle a successful business alongside caring for a family. These awards focus on championing start up businesses to ensure that all those nominated, shortlisted and the winner’s receive recognition for their work. The Business Mum Awards have always been, and continue to support mums in business.